ShopSmart Poll: 81% of Women Own At Least One Swimsuit
Yonkers, NY — Over one-third of women buy a new swimsuit each year. But that doesn’t mean it’s an easy process. According to a new national poll featured in the July 2011 issue of ShopSmart magazine, from the publisher of Consumer Reports, women encounter many different challenges when purchasing swimsuits. The poll found that 65% of women struggle to find a suit that flatters.
“Bathing suit shopping can definitely be daunting,” said Lisa Lee Freeman, editor-in-chief of ShopSmart. “According to our poll, the average woman owns 3 suits as compared to 7 pairs of jeans and 17 pairs of shoes.
Bathing suit shopping is a more difficult process, but if you take your time and shop for your body, you’ll be sure to love the results.”
Shopping For the Right Suit May is the most popular month of the year to shop for a swimsuit The average amount spent on a new swim suit is $47.00 Department stores are the most popular places to purchase swimsuits, with 50% of women buying their suits there 27% of women have tried shopping for a swimsuit online Bikini is the least popular style overall, but the most popular style amount women ages 18-34 The most offensive swimsuits are those that are not age appropriate (31%) and thongs (28%) 61% of women shop for suits alone, but younger women, ages 18-34, tend to shop with someone else The Challenges of Finding the Right Suit Over 1/3 of women like the way they look in a swimsuit, whereas 40% are neutral and 18% dislike the way they look Tummy is the body part that gives 42% of women the most anxiety when shopping for a suit 42% of women struggle to find a suit with enough support, 31% can’t find enough coverage on top, and 30% can’t find the right suit for their rear ShopSmart Shoe Poll MethodologyThe Consumer Reports National Research Center conducted a telephone survey of a nationally representative probability sample of telephone households. 1,009 interviews were completed among women aged 18+. Interviewing took place over March 31st – April 4th, 2011. The margin of error is +/- 3.1% points at a 95% confidence level.
Buying for Your Body TypeAre you an hourglass, apple or pear? Read on to see which suits and styles will work best for you.
Apple/Inverted Triangle – Broad shoulders, undefined waste Look for a two-piece with a halter, V-neck, or scoop neck.Womens Lee Jeans - News
“Bathing suit shopping can definitely be daunting,” said Lisa Lee Freeman, editor-in-chief of ShopSmart. “According to our poll, the average woman owns 3 suits as compared to 7 pairs of jeans and 17 pairs of shoes. Bathing suit shopping is a more

"The only suits that didn't look so great on the women were the tankinis." This poll and others by the magazine editors show the average woman owns three swimsuits, 21 pairs of underwear, 17 pairs of shoes and seven pairs of jeans.

The latest victim in a series of similar attacks on women in a Derby neighborhood is the same woman who was raped in the first of the three attacks, Police Chief Robert Lee confirmed Tuesday. This time, the woman suffered cuts.
COURTESY PHOTO The hard rock band Motley Crue (LR) Tommy Lee, Vince Neil, Mick Mars and Nikki Sixx arrive outside Madison Square Garden in a vintage ambulance with women dressed as nurses in New York March 16, 2009. The band was holding a press
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In 1889, Henry David Lee launched the Lee mercantile company on the world. Lee was provoked by the conflicting quality and feature of foreign work wear and decided to produce quality US garments. H.D Lee designed Lee Overall, in the year 1911.
The initial brand model was named the “Lee Bib Overall”, made in 7.5-ounce denim containing an all-functional chest pocket and a button fly. In 1913, Lee conceived the Union-All and become an imperative part in its industry. Lee was also producing jackets and dungarees but in 1913, Union-All work jumpsuit was produced trailed by the first- ever “Overall” in 1920 – setting the establishment for Lee’s early development.
Buddy Lee was the Lee Jeans advertising mascot. This promotional item worked for the company from 1920 to 1962, was brought back as the idol of TV advertising for the company’s Lee Dungarees collection from 1998 until the mid-2000. Zipper fly was on of the best selling creations by Lee. Lee launched many new creations to manufactured denim throughout the 20s.
In the ‘30s and ‘40s Lee become the America’s number 1 manufacturer of work clothes.
Lee continued to build on their brand and in 1950, Lee as the company endeavored into casual wear.
Lee stretched out its intense growth and development throughout the ‘60s, branched out to 51 countries and merging with VF Corporation in 1969. The company continued to inflate its fashion ranges all through the ’70s, ’80s and ’90s, introduction Lee National Denim Day in 1996.
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