Custom Shirt Shop

Too Busy to Shop? There's a Man for That.

If you're too busy to shop, or don't have a clue how to pick out a matching tie, shirt and shoes, there may not be an app, but there is a man for that.

Currently housed in a small office, tucked away in Whitefish Bay, the high-end clothier, Robert Brett Apparel, will relocate to the Fox Point Shops on Santa Monica Boulevard now that the Village Board approved their relocation Tuesday.

While exclusive men’s clothing is nothing new to the North Shore, the store’s business model is something usually only seen in movies.

“I’ve been doing this for 20 years, and I consider myself one of the better kept secrets in Milwaukee,” said owner and sole operator Robert Richards. “Being a secret isn’t necessarily the best business plan, so that’s about to change.”

Richards’ style of shopping is something most of us might find hard to picture.  Imagine going shopping for a new outfit, but rather than perusing endless racks of clothing, you sit in a comfy chair in an office.  You tell him what you want, the measurements are taken, and your new suit is delivered to your door.

While appointments are taken at his office, Richards says there are times when the client’s only free time is between meetings at work.  He estimates that nine out of 10 of his clients are in a profession where their time is literally money, so he goes to them. 

“People really prefer to see me when I come to them,” Richards said. “Nordstrom’s may say they have excellent service, but I know I go 30 steps past them. Building a reputation for customer service is key, and my clients remember when I drive to their house at 10 o’clock at night with the suit they need for the next morning.”

With plans to open Aug. 1, making the move to Fox Point was obvious for Richards.  Along with locating his business just footsteps from his favorite tailor, and acquiring a physical storefront to better accommodate clients, the businessman is quick to remember his personal life.

“My clients might call or email me at late hours, but I have to realize I have my own life,” Richards said.  “My family and I live in Fox Point, and my kids go to school in Fox Point. Although moving from Whitefish Bay to here isn’t a big location change, it lets me be a better parent.”

Coupled with being a better parent, this new storefront will also let him be a better salesman.  The new 1,200 square-foot location, formerly rented by Nuwerx Studio LLC, is what Richards considers a hybrid store. While it won’t be a full, brick-and-mortar retail store with racks of clothes for sale, it will have items hanging so buyers can see what the final product may look like.

Custom T-Shirts and Local Art at Mother Falcon | AMPlified Culture

Are you tired of your current wardrobe? Maybe looking to spice up your t-shirt collection a bit? Then Mother Falcon is definitely the place for you! Located in Orlando’s Thornton Park , this great little custom t-shirt shop can take plain tees to another level in as little as 20 minutes!

Laura and I recently stopped by the shop to make a few of our very own custom tees, to help us display the new AMPlified Culture logo. Yes that’s right! Based on your votes on  Facebook several weeks ago, our new logo has been selected. Although the actual change wont occur on our site for another few weeks, we just couldn’t contain our excitement and decided to celebrate with a few fabulous tees from Mother Falcon!

The space this little t-shirt shop has created is awesome. They have a cool urban art gallery vibe with wood floors, above head track lighting, stark white walls and work of local artists displayed throughout the shop. Awesome right? For a second I almost couldn’t remember if I was writing about an art gallery or a custom t-shirt shops. But I guess you could really say that Mother Falcon is both. Along with the art featured on their walls on a regular basis, they also host art shows every month or two, showcasing artists in the community. You can check out the shops upcoming art shows  here .

So what does creating your own custom T-shirt actually entail? It’s really simple and just three steps from start to finish. See below and if you still feel the need for a little hand holding, fear not! The Mother Falcon staff is super friendly and ready to answer any questions you have to ensure your custom tee is fabulous!

1) Pick a shirt: The shop has a wall covered with shirts in different fits, sizes and colors. You can also bring in your own shirt if you prefer.

2) Choose your shirt graphic: There are a ton of graphics to choose from in the shop’s catalog, or you can bring in your own digital artwork like we did. We also LOVE that the shop can take any piece of art they are featuring in their gallery and turn it into a print! For those of you who appreciate art but either don’t have space to display it or the cash to purchase it, you can still take an awesome piece of t-shirt art home with you!

3) Pick up your shirt: Shirts with one sided prints can be ready in as little as 20 minutes. For custom orders it can vary slightly. Our (2) double sided custom shirts took about 2hrs. Not bad at all!

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Esquire, the magazine for men