Sears Promotion Coupon

Sears launching online coupon program

On Wednesday, it will launch its first online group-buying coupon, a three-day offer of a $50 purchase for $25 after teaming with group-purchasing specialist Buytopia.ca. Sears is among a small band of major retailers in North America that is testing the waters of group-buying vouchers, an initiative used mainly by small businesses.

“It’s a great opportunity to bring consumers into the stores – and to bring a new younger demographic into the stores,” said Michele Romanow, co-founder of Buytopia.ca in Toronto.

All the rage among local retailers and restaurateurs, online group-buying coupons are being picked up by heavyweight chains. U.S.-based clothing giant Gap Inc. recently offered $20 worth of T-shirts for $10 through a Groupon promotion at its Old Navy discount chain; beauty-product retailer Body Shop also has run Groupon deals.

But the retailers are risking having customers become as addicted to group-buying coupons as they are to other forms of discounting, giving shoppers another reason to delay purchases until another online group-voucher promotion arrives.

“It’s a risky game,” said Richard Talbot of retail specialist Talbot Consultants International in Victoria. “The consumer has the impression that they’re not getting the best deal on a regular basis ... It cuts into customer loyalty and there’s not much customer loyalty left today.”

Nevertheless, for a retailer such as Sears that has suffered weak financial results and a loss of market share, its attempt to break new ground with online vouchers is worth the risk, Mr. Talbot added.

Online coupons can bolster customer loyalty, according to Buytopia. Local merchants that used its group vouchers have seen a 30- to 60-per-cent jump in repeat customers, Ms. Romanow said. They are mainly in the 18-to-34 age group.

The website, which launched last December, has also found that the vouchers tend to encourage customers to buy even more than the amount on the coupon – often as much as double the value, she said.

Buytopia is breaking new ground in working with Sears because so far the site has only teamed with small businesses, she said.

At Sears, the Buytopia initiative is one of the earliest signs that its new chief executive officer, Calvin McDonald, wants to shake up the sleepy department-store retailer.

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Sears.com is one of the country's top department store chains, selling everything from apparel to home furnishings to major appliances. Many people have grown up with Sears, and you can still purchase many of the same items and more from their convenient locations and online store. When you're looking to save, find Sears coupons that take a percentage off your total purchase, and run online searches for Sears coupon codes that may even allow customers to reduce shipping costs. Sears coupons and Sears Promo Codes are a valuable resource for saving money with ease, when you shop online at www.sears.com.

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