The Myth of the Top Shelf: Thinking Outside the bottle
As a bartender working each night and for many years behind he bar, I hear thousands of people’s opinions, beliefs, understands, arguments, ideas, judgements, prejudices, thesis theories, and suspicions. As a GOOD bartender, none of these ever leave my memory banks. they are immediately logged, filed, and sealed tighter than a Victorian woman’s corset. But I do hear what the world is saying. I think this is why more bartenders should be in politics, actually: because bartenders hear the daily grind without censorship. Mark Twain even wrote this in Roughing It :
“(The Saloon Keeper’s) opinion had weight. It was his privilege to say how the elections should go. No great movement could succeed without the countenance and direction of the saloon-keepers. It was a high favor when the chief saloon-keeper consented to serve in the legislature or the board of aldermen.”
A few times in the past I have written about myths of alcohol and drinks as well as poked holes in some theories that have been held from drinking generation to drinking generation. And today I want to grab anothermyth and pour it out for you. And that is the Myth of the Top Shelf .
In every gin joint in every town I have ever worked, I have always heard someone say something to the effect of, “Oooo, Brand X is so special. It should never be mixed, and only served neat or maybe with one ice-cube.” And whether you’re a bartender or not, I would bet my last button that you have heard something like this while sitting at a bar, read it in some magazine, or from Grandad who had a special bottle stashed high in the cabinet.
I call SHENANIGANS!!
Brand X is good, Damn good in fact. It can stand on its own. A well made distillate. The finest of its class. A true example of the master distiller’s craftmanship. The best of the best. And, yes, can be appreciated, celebrated and elevated. Doesn’t mean we can’t make a cocktail out of it…
What? Have I lost me mind? Use Brand X in a cocktail?? That’s an abomination of such a fine liquor. It should NEVER be mixed!! These things are said in utter shock and disdain as if God may come down and strike me dead for using Brand X in a cocktail. Well, I am here to tell you, I have not been struck by lightning: not even hit in the back of the head with a beer bottle. My rocker is fine, and the lights are on.
Think Outside The Bottle - News
In this installment of our monthly Master Class series, Tom Colicchio demonstrates how to think outside of the box by using a simple vinaigrette salad dressing as a braising liquid. Colicchio is the chef-owner of the Craft family of restaurants and is

AMAZING! So I say to you, hold Brand X in the regard it deserves, and toast the folks that envisioned its creation and inception, but do not limit yourself to the potential that such a lovely brand X can bring into a cocktail. Think outside the bottle,
It's time we think outside the bottle. I SUGGEST we all refuse to buy bottled water and save all that money. Instead, we'll use our own excellent Marin water, adding enough usage that the MMWD can lower the rates it just raised because we weren't using
“You hear 'think outside the box'… we have a saying, 'think outside the bottle,'” said Geffner. “We try to have different ways to get people in the door.” Laing and Geffner, who are also Forks residents, bought the franchise in July 2009,

Do you think outside the box often? If your answer to the two question is yes then you must be smiling as you look at this picture. This car is unlike anything else on our roads today. A few Kenyans have dared to buy the Cube and it is not available as
“Think Outside The Bottle” Buildout Begins « Jillian Rabe
With First Thursday just around the bend, we are eager and excited about a couple new changes taking place:
1) Our production office has been moved upstairs, which has resulted in a positive vibe to our meetings and brainstorming sessions. Being up in the light now with all these open windows has been a positive addition for everyone and we’ve certainly agreed as a team that this was the right move.
and 2) Getting ready with eager energy to launch the first phase of the new retail component here at The Space. After moving the office upstairs, it really opened up the downstairs portion to what was needed to bring the retail plans to life. Fashion show production and the special events we plan are an important platform in supporting local artists – and so with the addition of a retail component in the lower portion of our studio – we hope to connect the circle, from daily encounters, to special occasion -where this platform can support & promote local & emerging talent.
As a small business owner, I have seen and understand the challenges that both emerging companies and artists can face. We strive for our productions to bring people together organically and enable that key communication for growth and awareness to take place. Art and fashion are very much an interconnected spirit and so we look forward to seeing the pieces come together in this preparation over the next week.
First Thursday) with a celebration of summer, design, and the local, designer jewelry & fashions that will be part of the new shopping. Complimenting the evening, as you may have seen, will be a premier art installation , “Think Outside the Bottle,” designed and constructed by local sculptor & installation artist Ana Rugani of Manifestation Facilitator and assistant sculptor, Megan Rabe.Working with a variety of businesses and independents and with this month’s featured beverage company, Neuro, a sculptural chandelier is being built by deconstructing over 1500 recycled Neuro bottles. “Using recycled materials, deconstructing them, and reconstituting the pieces into artworks is an important part of my artistic process,” states Rugani..
With the second day coming to a close of this first push, we are getting ready to move all our prepped materials back to our home at The Space for final details and eventual hanging. With a full 48 hours under our belt and a strong vision from our artists (and of course even more sore thumbs and hands) – I think we are all eager to see the final touches make this production come to life.
Think Outside the Bottle
I think I just used a whole bottle of anti-humidity hairspray. I swear I can SEE the humidity outside, tho. Omggg. Freakout.
I think the syrup bottle has more syrup on the outside, than it does on the inside!
Took the security guard outside to drink this bottle wit me and he ask me if I wanna smoke this loud wit him, NIGGA WHAT YOU THINK?
KIPP Taught Me Too Think Outside The Box , I Did That And Made A Bong Out Of A Soda Bottle .Think Outside The Bottle - Bookshelf
The Real Life Body Book, A Young Woman's Complete Guide to Health and Wellness
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Think Outside the Bottle | Corporate Accountability International
Think Outside the Bottle
Corporate Accountability International
A membership organization that challenges irresponsible and dangerous corporate actions around the world. Strategies include advocacy, grassroots organizing, research, education, and the building of international alliances. Browse current campaigns or cast your vote for the corporation hall of shame.
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Thinking Outside the Bottle - Administration - The Chronicle ...
Thinking Outside the Bottle. Caleb Kenna for The Chronicle. Plastic bottles have a ... ( The university has started installing bottle-filling stations around campus, ...