Cablevision has success with Optimum Select RFI
The new capability allows viewers to opt-in and engage directly with advertisers through a few clicks of the remote to request more information via email from a 30-second spot.
Ice Enterprise used its Voyage Travel Rewards brand to launch the Royal Caribbean Cruise Line promotion, which ran for two weeks across Cablevision\'s New York metro service area. Lincoln, Benjamin Moore and Adirondack Regional Tourism have plans to begin RFI to email campaigns soon.
"Optimum Select RFI with email fulfillment is an evolution in interactive advertising, providing a more immediate dialogue with engaged consumers from a 30-second spot, and is already seeing results ahead of conventional direct marketing campaigns," said David Kline, president and COO of Rainbow Advertising Sales Corp. (RASCO), the sales organization for Rainbow Media and Cablevision.
Optimum Select is accessible to Cablevision\'s nearly 3 million iO TV digital customers with an interactive digital set-top box.
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ICE used its Voyage Travel Rewards to launch a Royal Caribbean Cruise Line promotion that ran for two weeks across Cablevision's New York metro service area. Lincoln, Benjamin Moore and Adirondack Regional Tourism have plans to begin RFI to email
Ice Enterprise used its Voyage Travel Rewards brand to launch the Royal Caribbean Cruise Line promotion, which ran for two weeks across Cablevision's New York metro service area . Lincoln, Benjamin Moore and Adirondack Regional Tourism have plans to
Cablevision says that Lincoln, Benjamin Moore and Adirondack Regional Tourism plan to launch Optimum Select RFI with Email Fulfillment campaigns shortly. According to the company, the ICE Enterprise campaign "consisted of a 'two for the price of one'
Benjamin Moore, a company commander and rising star in the 1st Dragoons, was surprisingly eager to face the enemy at San Pasqual, a village near present-day Escondido. When the United States declared war on Mexico, Gen. Stephen Kearny marched Moore and
overlay telling viewers they can use the "select" button on a remote to receive more information via email. Lincoln, Benjamin Moore and Adirondack Regional Tourism have plans to deploy similar email-request campaigns shortly, Cablevision said.
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They have an antepast, or taste of their reward ; but their great reward itself, their crown of righteousness, shall not be yet. ...Universities, ancient and modern, Read before the Birkenhead literary and scientific society ...
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